Auckland based designer Jojo Ross begun her eponymous label in 2015. Previously known for her complex conceptual pieces she has featured in Vogue Italia’s 100 designers to watch and in 2014 was selected as one of the world's top 100 emerging designers by powerhouse website Not Just a Label to showcase her work in Italy. She has also shown at New Zealand Fashion week and has been featured in numerous international publications.
Now focussing on ready to wear Jojo Ross’ designs continue to take cues from her conceptual past with sculptured and structural designs a key brand signature. Bold shapes, tailoring and industrial finishing’s are ever present with pops of colour and curious prints to lighten the look. The final result is clean, minimal and sculptural with a futuristic nod and ethereal touch.
Jojo Ross’ SS17/18 collection “Utopia” takes us far away from the every day. Drifting between the here and now and the elsewhere, Utopia is set somewhere between the real and surreal. It is about escapism, it is a daydream.
Blush pink, summer blue, white and soft grey’s work together to lull us into a dreamy vibe but distorted and psychedelic prints pack a curious punch in this mid afternoon wandering of the mind. The theme of distortion continues through the range in re-imagined classics. The Surrealist Jacket is a play on the human silhouette with it’s exaggerated and sculptured sleeves. The collections signature piece - the Utopia Top, features a heavily stiffened shoulder and sleeve panel playing with the bodies’ proportions. While this may sound challenging, everyday comfort is not forgotten amongst these pieces with easy to wear fabrics and finishes incorporated.
Also featured in the collection is a range of super comfortable basics; elasticated tailored trousers, loose fitting drawstring shorts, “Utopia means elsewhere” printed t- shirts and wrap skirts for the everyday. Sharp angles and industrial detailing keep these modern, minimal and uniquely Jojo Ross.